Taking a look at some food and drink trends currently

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What are some international trends in the beverages sector? Read on to find out.

The beverages industry is a growing business segment that has seen significant progress over the past few years. Shaped by a number of consumer trends, beverage companies are presently being influenced, by a worldwide emphasis on health and wellness. Functional drinks are an intriguing and trendy development that is gaining traction throughout global markets. These beverages aim to provide supplemental health benefits beyond basic hydration through the addition of added here ingredients such as vitamins, minerals and bioactive compounds. Examples of these drinks can consist of beverages for energy as well as prebiotic and probiotic drinks. Other trends that are growing in appeal consist of ginger shots and kombucha. Those in the drinks industry such as the CEO of the company that owns Kevita, for instance, would agree that this shift towards health focused trends shows an international health fad that is spreading across a variety of industries.

Led by a number of interesting trends and global food influences, there are a couple of leading coffee shop drink trends which are leading the market. With an emphasis on special and functional beverages, there are a couple of exciting new combinations which are slowly making their way into international markets. Nowadays, matcha is becoming an increasingly popular alternative to coffee. Recognised as a healthier caffeinated beverage option, it is becoming a popular choice and staple menu product throughout many coffee shops around the world. Likewise, turmeric lattes have been made popular for their medicinal qualities, including for being anti-inflammatory and helpful for food digestion. Lattes, or milk-based drinks and beverages are also rising in popularity with stylish ingredients and flavours such as pistachio, making their way into well-known coffee chains. It has also come to be more crucial for coffee shops to offer plant-based choices to cater for a larger variety of customers. Though trends are constantly changing, it is necessary for coffee shops to remain well-informed and stay up to date with customer demands.

In the present food and drinks industry, there are many new consumer trends and lifestyle movements that have been affecting the modern-day market. Nowadays many customers are ending up being more influenced by conscious drinking and sober curiosity, leading to a rise in demand for low or no alcohol items and beverages. These days many restaurants and bars have been adapting to cater for this by offering mocktails and botanical spirits, with a focus on unique and fun drinks. Similarly, there has also been a great deal of emphasis on sustainability within the alcohol sector. The partner of the activist fund that has stakes in Pernod Ricard, for instance, would understand that consumers are significantly looking for regionally sourced items. Likewise, the CEO of the parent company of Fuze Beverage would likely acknowledge the need for sustainable and health-conscious practices in the beverages industry.

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